NAPICS News
December 15, 2011 | Come stay the night, you need tomorrow
Columbus is not only a terrific restaurant town, spending Sunday night there provides you chances to network with other pizza and ice cream operators—a conference outside the conference, if you will. And the hotels? Our partner venues are not only first rate, they’re conveniently located close to the action inside and outside the convention center. Click here to choose one.
December 7, 2011 | NAPICS pre-show workshops deliver deep dish education
Maximize the NAPICS educational experience by “coming to class early” each morning of this two-day event. Each class runs from 8-10:30 a.m. and costs $69. Seats are limited, so don’t miss yours. Click here for more information and registration!
November 30, 2011 | Register for NAPICS early and save money for later!
Want to know how to register for the best tradeshow in the Midwest and put $35 in your pocket? Register now for the 2012 North America Pizza & Ice Cream Show for half the registration cost you’ll pay if you wait until NAPICS opens.
November 22, 2011 | There’s much to be thankful for in 2011 and 2012
The NAPICS team is thankful to you: the tens of thousands who’ve attended this incredible tradeshow in the past and the thousands who will visit in 2012. Until we gather again January 29-30, 2012, we wish you happy holidays and a great finish to 2011.
November 9, 2011 | Find inspiration and knowledge at NAPICS 2012
Albert Einstein claimed that “Imagination is more important than knowledge.” Well, we at NAPICS believe you need both, and we’ll deliver them come January 29-30, 2012.
November 9, 2011 | Pizza Pizzazz win boosts sales at Warrior Pizza by 35%
PizzaMarketplace.com - Pizza operator Ron Erich doesn't gamble, but this past February, a $100 play netted him a $6,500 return when he took first prize in the Traditional Category of the 2011 Pizza Pizzazz competition.
November 2, 2011 | Did You Know: A mobile cart could be your best marketing tool?
Did you know that a mobile ice cream cart could be your best marketing tool? Restaurants are proving food trucks can work, so why not a miniature version for your ice cream shop?
October 26, 2011 | Did You Know: Effective pizzeria marketing is mostly about passion?
Did you know that effective pizzeria marketing is mostly about passion? Sure, you can buy ads all day, but nothing sells like you selling your pies. Pizza veteran Scott Anthony is proof that community-centered and cause-based marketing efforts capture customers’ hearts and dollars.
October 19, 2011 | Did You Know: Ice cream challenges can generate media attention?
Ice cream challenges can generate major media attention? That’s what happened at The Comfy Cow (whose owners are NAPICS veterans) in Louisville, Ky., when the Man vs. Food show came to town to film one man’s attempt at conquering its $39, 5.5-pound sundae.
October 12, 2011 | Did You Know: That pizza-eating contests generate great media attention?
Did you know that a pizza-eating contest can generate serious media attention? As NAPICS is known internationally for its Pizza Pizzazz contest, perhaps your operation could become locally famous for a speed-eating contest.
October 5, 2011 | Did You Know: Ethanol subsidies are pushing up food costs?
Did you know that the U.S. government’s 45 cents per gallon subsidy for ethanol is driving up your food costs?
In September, 16 restaurant chains signed a letter to the Joint Select Committee on Deficit Reduction in Washington, D.C., requesting the subsidy’s end. Higher ethanol use pressures corn supplies, which boosts food commodities costs and trims restaurateurs’ profits.
September 28, 2011 | Did You Know: You can go too far with funny names?
According to one national columnist, the Ben & Jerry’s brand has done that with two recently released, sexually suggestive ice cream titles, and he questions whether the legendary company is losing its way.
September 21, 2011 | Did You Know: Google knows exactly how customers search for you
A CNNMoney.com article described how the search giant has recognized regionally specific pizza terms and how using them on your website could draw hungry browsers to you first.
September 14, 2011 | Did You Know: Smoking ban boosts Ohioans’ health, no harm to restaurants
The Ohio Department of Health says its current statewide smoking ban has improved Ohioans’ health while not hurting business at bars and restaurants.
September 7, 2011 | Did You Know: Another burger chain wants your soft-serve sales?
Wendy’s has the Frosty, McDonald’s the McFlurry. Now the Checker’s and Rally’s chains (owned by one company) have Cold Creations: versatile soft-serve vanilla and chocolate ice creams that can be served on cones or turned into sundaes or shakes.
August 31, 2011 | Did You Know: That you can’t discount your way to pizza profits?
Discounting pizza prices to drive sales volume won’t yield meaningful profits. Even margins from good volume get devoured by record-high food costs. Sticking with that strategy anyway? Ask our pizza experts what they think.
August 25, 2011 | Same Place, New Date: January 29-30, 2012!
For the first time in its eight-year history, the North America Pizza & Ice Cream Show will be held in January. Sunday the 29th and Monday the 30th, to be exact.
March 1, 2011 | Thanks for Attending NAPICS 2011
The seventh annual North America Pizza & Ice Cream Show (NAPICS) attracted nearly 4,000 attendees Feb. 12-13, 2011 to the Greater Columbus Convention Center in Columbus, Ohio. The national audience of pizzeria and ice cream shop operators walked the show floor lined with more than 175 exhibitors.