Did You Know: Another burger chain wants your soft-serve sales?

Wendy’s has the Frosty, McDonald’s the McFlurry. Now the Checker’s and Rally’s chains (owned by one company) have Cold Creations: versatile soft-serve vanilla and chocolate ice creams that can be served on cones or turned into sundaes or shakes.

No, burger chain knock-offs don’t compare to the real stuff found at ice cream shops.

But as customers increasingly buy a broader array of items at one stop, it makes one wonder whether they’ll make one more stop—at your place.

Learn innovative ways to combat such “chain freeze” at this year’s NAPICS, where our frozen dessert experts will be on hand to share their best strategies.