Ice Cream Focus:
Frozen Dessert Marketing 101

Steve Lattanzio, YoCream International, Inc.

Time: 3:30 p.m. Sunday
Location: Frozen Dessert Theater

Warm up your creative juices by learning to market your frozen desserts profitably. This seminar will discuss using the latest marketing tools such as social media, as well as tried-and-true standards like community tie-ins and sponsorships.