Business Focus:
Turning Servers into Sellers—Increasing Sales and Profits with Salesmanship Training

Robert Welcher, Restaurant Consultants, Inc.

Time: 3:00 p.m. Sunday
Location: Room E 171

In these tough economic times, an effective server salesmanship training program is a must for helping offset declining customer counts and sales. Suggestive selling, add-on selling and up-selling of high-profit menu items can increase check averages by 10%.

In this seminar attendees will learn the components of a successful salesmanship training program, how salesmanship training increases check averages, sales and profits, and why owners should monitor servers' salesmanship skills to ensure success.