Pizza Focus:
Get Marketing! Restaurant Marketing Strategies for Today’s Consumer

Linda Duke, Duke Marketing

Time: 2:30 p.m. Monday
Location: E 172

The new economy has created a new consumer paradigm. All economic indicators still show consumers are not spending as much as they once used to and restaurant operators have felt this cutback firsthand. It’s time for restaurant marketers to realize NOTHING is the same. Change required! Marketers are struggling to keep their brands relevant for today’s consumers and using various methods to reach them. Getting one’s share of the dining out dollar is the ultimate challenge. Restaurant brands are waking up and realizing the world has changed and consumers have the ultimate upper hand. Join marketing expert Linda Duke in her information packed session as she shares tips, trends and strategies for restaurateurs to get marketing in this new economy.  A book signing will follow.