Pre-Show Workshop:
Maximize Sales in 10 Cost-Effective Steps

Steve Christensen, Frozen Dessert Institute

Time: 8:00 a.m. - 10:30 a.m. Monday
Location: E-172
Price: $69

In a business climate where operators are postponing marketing in order to pay their power bills, knowing how to promote their businesses effectively without spending a lot is essential. Let veteran ice cream operator and consultant Steve Christensen show you how to attract more customers while spending fewer marketing dollars.