Keynote Address:
Make ‘em Scream for Your Ice Cream

Malcolm Stogo, Malclom Stogo Associates
 

Time: 1:00 p.m. Sunday
Location: E 171

Even though ice cream is as beloved as ever, in a lingering recession, customers scrutinize their impulse purchases closer than they once did. In this inspirational talk, veteran ice cream consultant Malcolm Stogo will inspire you to show customers how ice cream is both an affordable and delectable indulgence made fun to purchase when backed by first-rate service and great shop ambiance. Let Stogo show you how to make visiting your operation a total brand experience, not just an ice cream stop.