Social media: Getting Your Feet Wet to Measuring ROI
Jennifer Litz, PizzaMarketplace.com
Time: 3:00 p.m. Sunday
Location: Room E 172
Social media is lauded as both a savior and the next big thing, but some restaurateurs don't see the point of getting into it without knowing how to measure its progress. We're tackling that issue with some case studies that will help demystify the issues.