The Yogurt Wars
Patti Kroening, Taylor

Time: 2:00 p.m. Sunday
Location: Frozen Dessert Theater

The soaring popularity of yogurt in the U.S. is being driven by international brands coming to this market armed for battle. Their tart flavor profiles are converting millions of "sweet yogurt" palates as well. In this seminar, we'll visit the history of the yogurt wars, discuss the influence of major brands like Pinkberry, touch on yogurt's "better for you claims" and delve into the benefits of customer self-service.