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“PepsiCo has exhibited at NAPICS for the past two years to provide ideas to help restaurants grow their business by broadening their menus and creating combo products. McDonald’s long ago recognized the value of combo meals – they just assume you want fries and a drink with your burger. Why shouldn’t pizza shops do the same?
“We want to work with pizza owners to help them see how incorporating Frito-Lay products in combo meals can put more money in their pocket. Many pizza shops sell subs and drinks but they don’t pull together a package of sub, chips and drink to automatically increase their ticket price. People often want something else with their pizza -- chips are a good alternative to breadsticks. It’s a marketing thing – offer combo meals and have people opt out rather than opt in.
“NAPICS represents a great opportunity to get in front of all the pizza places we want to reach. The show isn’t just about pizza and ice cream – it’s about what owner/operators of pizza and ice cream shops can do to increase their ticket price. That’s why snacks like Frito-Lay are a good fit for the show, as are breads, appetizers, coffees and desserts. Owner/operators need to think broadly about their businesses – and purveyors need to work with them to introduce new foods and food combos. That’s why we exhibit at NAPICS…and why we’re looking forward to a great show in 2007.”
Brett Powell
Market Development Manager
PepsiCo Food Service
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